11 Make ‘Hey!’ while the sun shines

This is quite a useful service

http://heyspread.com/

Its such a modern phenomenon, especially the friendly ‘2.0′ web phenomenon that sites are now using the word ‘Hey’ (usually with an exclamation mark) to convey a sense of friendliness and approachability. It does remind me of the simple manner of direct marketing in the 50’s - along with the pastel colours and the ‘pop out’ rosettas.

I am no cynic, but I do find it a little patronising when sites take this over friendly approach. I much prefer a sensible approach to marketing, one that thinks about (and is measured to) its audience.

Anyway, enough pontificating about shit - here’s the pixies version of Hey!

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