How would you like 90% market share? Well Google would it seems, they announced yesterday that they would be pressing ahead, like a big advertising juggernaught to effectively control the US Ad market completely.

Should they not get the antitrust blessing (which is very very unlikely) then this will open the door for other companies to fight for the market space thats made available.

The Goohoo deal is worth around $250m (£126m) and $450m (£227m) to Yahoo, who must be very glad that Google are even knocking at their door.

Eric Schmidt is not worried about the antitrust case, he says:

“We are going to move forward. We are in the process of talking to the government. They’ve not indicated one way or the other how they’re dealing with us.”

Which I think translates to:

“We are going to make enough money out of this deal to fight whatever case we have to, so lets just do it anyway”