Global Ad Revenue Set to Pinch

UK and US marketers are set for a pinching time as the global slowdown makes us all look to where the next ad dollar or ad pound is coming from. On the flip side, this is an excellent time for startups, as advertising will be cheaper and you will be competing less with larger brands.

According to an ANA survey 53% percent of those polled said they were looking at a cutback within the next six months; 87% are already riding-out the storm.