Posts Categorized: Branding

This is quite a useful service http://heyspread.com/ Its such a modern phenomenon, especially the friendly ’2.0′ web phenomenon that sites are now using the word ‘Hey’ (usually with an exclamation mark) to convey a sense of friendliness and approachability. It does remind me of the simple manner of direct marketing in the 50′s – along… Read more »

Well there is a lot of fuss about ICANN’s proposal to add unlimited domain extensions. I believe that this will have a two fold effect on current domain values. Domain values of recognised extensions (.com, .uk, .de) will increase over the next few years while the companies that are building brands under .news .jobs .ebay… Read more »