Indias AdMedia Growth Spurt

Price Waterhouse Coopers predict that India and not China will be the media spend darling by 2012. China’s spend is set to increase a modest 15%, whereas India goes a lot further with an impressive 19%.

This marks a shift from uncomplicated advertising, advertising drawn from bland, faceless international campaigns, into the territory we are more familiar with in the west; targeted advertising.

Smaller agencies are emerging in a largely untapped marketplace to take a stake in the territory created by this growth, but it also will lead to opportunities for western agencies more familiar with the concepts and practices of more complex campaigns.